SEO, an acronym for Search Engine Optimization, is a free of cost channel by which traffic or demand is led to the websites which otherwise would not be possible for the laymen to identify the web sites available on the web of required type. SEO is an opposite of SEM (search engine marketing) which is a paid trafficking on internet to improve volume of traffic to a web site.




SEO is mostly used as compare to SEM. The famous and widely search engine example is of Google. SEO works in a way that when a keyword of content or theme of a website is entered in the search bar by the user, the search results display all related web sites for the same purpose. The user can choose any web source out of search results to navigate. All the available sources can be accessed by the user free of cost.

SEO can be used to search video, audio, text, images, shopping and books information available on web sites it is the best way in which web sites gets traffic towards its content. Without SEO it would be impossible for people to locate numerous of websites available for exploring. SEO is also an internet marketing strategy which finds out what types of web sites people search for and what web sites are required on web. One can not find even a single issue on which SEO does not provide result. However a web site is optimized in order to associate it with specific keywords and to remove hindrances in indexing process by search engines. Only by editing and making hyperlinks a web sites becomes available for access by search engines.

SEO requirements are observed to make a website so that the web site may be accessed by masses using SEO. When a web site is search engine friendly it has design, development and menus that have been optimized for the idea of search engine coverage. It can be understood in simple words that web sites are optimized for search engines usage. The web sites are formatted according to the rules of search engine to make it available for free. This SEO practice was begun in 1990’s by the web masters and substance providers. At that time the cataloging of webs were being used.

The web masters provided URL of a web site to the search engine, which in return uses its spider and index to access all the links of the website.